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Ideation

Week 3

Progress

We started off by deciding what kind of animation we want to do, short film, music video, storytelling, etc., and as a team, agree on the quality and effort level of the project. Agreed as a team that we want to do a high effort music video! We also established a schedule for team meetings, Mondays and Wednesdays on campus, and on Discord call outside of regular school hours. 

 

Taking this decision forward, we shared songs as a group, seeing which ones we liked, narrowing down possibilities by evaluating the energy level and lyric appropriation of the songs. We did multiple rounds of listening and eliminating and voting! 

 

After selecting the special, winner song, we carefully listened to the song and brainstormed what kind of mood, tone, emotion, and feeling the song evokes, using it to come up with ideas of what the music video story will be about. After establishing the overall feeling of the music video based on the song, cool, dark, rebellious, we decided on the storyline — a quick paced heist, a race between two girls who want the same thing! 

 

After deciding we want our characters to be human girls (not animals, pets, or Animal Crossing characters that were also featured in our ideas list), we started off by picking dynamic colours to represent the two girls and built our colour palette off of those colours, light pink (#FFE0E0), and light mint (#9DFFF0)! 

 

We began brainstorming ideas about what the girls are doing in the music video but one thing for sure, they are robbing a bank! Ideas included girls equipping badass weapons, running through the night and even falling in love. Using the bank robbery as our main theme, we brainstormed animation title names, and group names. 

 

Last but not least, we created a website to store and display all our ideas, our visions and favourited colours for the animation. Over the week, Hannah drew version 1 of character concept sketches (with colour) and environment concept sketches (with colour).

Ideation drawings

Task Bullet List

  • established what kind of animation we want to do (music video) 

  • sharing and listening to song as a group 

  • decided to do a music video instead of story animation 

  • shared and listened to songs as a group 

  • discussion and narrowing down selection of songs 

  • discussion and selecting the final through vote 

  • decided on schedule for team meetings

  • deep analysis of song and noted down themes and colours, mood and tone of the song 

  • decided on character designs - people? animals? how many characters? pets? no pets?

  • decided on main dynamic colours to use for colour palette development 

  • listening to the song (repetitively) as a group and putting together ideas the song makes us think of  

  • looking for videos and pictures that matches the theme of the song and team story goal — a darker and cooler aesthetic to match thief and heist story theme 

  • making a storyline by putting everyone’s ideas together 

  • thought of naming ideas and themes to use as inspiration for the naming 

  • created website 

  • drew iterations of character design 

  • drew environmental ideation design

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